From the desk of Katie Tolin
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Saved Articles

  • Stop Chasing Every Lead

    Too often accountants try to be all things to all people without realizing how much stronger their firm could be if they were more selective about the types of clients they work with. Here are three things you can do to gain high quality clients.

    Saved on 08-26-2017 - Remove
  • How Numbers Guide Market Strategy

    Numbers and data are the foundation of solid market strategy. From analyzing your client base to digging into your pipeline of opportunities to understanding your market share, these figures hold opportunities for growth.

    Saved on 08-26-2017 - Remove
  • Create a Culture that Supports Growth

    When you decide to focus on growth in your firm, it often requires a cultural shift. What will you need your attention? Are there things you'll need to address? Will you need to change any operations? Absolutely. Here are some of the things you're going to need to concentrate on to become the growth leader your firm needs.

    Saved on 08-26-2017 - Remove
  • Finding Leads on LinkedIn: Social Selling Produces Warm Prospects

    Do you use LinkedIn to prospect? If so, are you using the program to it's full advantage. In this article, written for the Association for Accounting Marketing, learn about Boolean searches and read tips for using the advanced search option. There is a lot you can do to develop prospects with a simple, free account.

    Saved on 08-26-2017 - Remove
  • Free Webinar: 10 Strategies to Grow Your Firm

    On Wednesday, July 13, 2016, Katie Tolin will share 10 different strategies that drive top-line revenue and should be part of your growth plan. Register for this complimentary IndustryNewsletters' webinar to learn what the strategies are and why you need them. And be prepared to ask questions so you can determine which of them you should consider adopting in your firm. 

    Saved on 03-15-2020 - Remove
  • Avoid the Sea of Sameness

    In the accounting industry, competitors are less distinguishable from one another. How do you overcome this? Differentiate yourself by the way you position your firm and the services you offer.

    Saved on 03-18-2020 - Remove
  • Katie Tolin Inducted Into the Accounting Marketing Hall of Fame

    Being inducted into the Hall of Fame is the highest honor in the field of accounting marketing. At the Association for Accounting Marketing summit early this month, Katie Tolin became only the 22nd person to receive induction.  

    Saved on 01-17-2019 - Remove
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