Many trends that we've seen in 2016 will continue into 2017, but there are a few things you need to consider adding to your marketing plan and budget. Start by looking at what you want to accomplish and where opportunity exists, and begin to adopt new strategies that will get you there.
You often hear that firms spend between 2 and 4 percent of revenue on marketing. The Association for Accounting Marketing has narrowed that number down through an apples-to-apples budget study. Here's a look at what firms spend, and how you can participate in the next study (and receive the report for free).
Did you miss the Sageworks' webinar Katie Tolin did on innovation earlier this month? If so, you can access the recording online to hear why you need to innovate and how to do it. This will help you ensure you're launching offerings people want at a price point that makes money.