Waypoints: Five Ways to Improve Your Pricing and Profits
From the desk of Katie Tolin
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Stop Chasing Every Lead

Too often accountants try to be all things to all people without realizing how much stronger their firm could be if they were more selective about the types of clients they work with. Here are three things you can do to gain high quality clients.

Avoid the Sea of Sameness

In the accounting industry, competitors are less distinguishable from one another. How do you overcome this? Differentiate yourself by the way you position your firm and the services you offer.

How Numbers Guide Market Strategy

Numbers and data are the foundation of solid market strategy. From analyzing your client base to digging into your pipeline of opportunities to understanding your market share, these figures hold opportunities for growth.

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