Waypoints: Five Ways to Improve Your Pricing and Profits
From the desk of Katie Tolin
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Five Ways to Improve Your Pricing and Profits

Pricing should be a firm-wide strategy, not an individual partner decision. And both marketing and business development executives have insights that can help you set price. Together, you can drive greater profitability by starting with a better price.

What Oreos Can Teach You About Growth

Overtime, as sales of the original Oreo increased, profits likely decreased. Does that sound like anything you sell? In this Accounting Today article, author Mary Ellen Biery, shares Katie Tolin's perspective on how you can learn from the Oreo to create excitement and new revenue around your offerings.

Market a Tax Speciality to a Target Market

You may be able to provide tax services to everyone, but the truth is that you can't help them all equally. There is an area of tax or an industry you are best suited to serve. You have to define your target market and set a strategy to reach a smaller segment of the buying population to have the most success.

Creating a Marketing Plan Workshop

Successful marketing begins with a solid plan. Whether you are putting together your first marketing plan or looking for ways to improve your current planning process, this session is for you. On March 30 in Philadelphia, Katie Tolin will be leading this hands-on workshop for the Association for Accounting Marketing. Register today.

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