Waypoints: Five Ways to Improve Your Pricing and Profits
From the desk of Katie Tolin
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Who Owns Product Management in Your Firm?

Most people can't answer that question. Unlike marketing, HR, IT, accounts payable, etc., product management and innovation are business functions no one is responsible for. Yet, they are imperative to profitability in the mature accounting industry.

Act on the Data from Your Client Survey

Whenever you are dealing with data, like the findings of your client survey, there are a few steps you have to take. Most importantly, you have to turn those metrics into findings and insights you can use to add value to your firm. Data is not useful unless you are going to do something with it.

Katie Tolin Interviewed for Capstone Conversation

The host of Capstone Conversations, Jean Caragher, recently interviewed Katie for one of her podcasts. They discussed selling intangibles, data and marketing technology, being fearless and much more. Listen in for sound advice and tips.

Free Webinar on Innovation

On November 1, from 1-2 p.m. eastern, Katie Tolin will present "Innovation: Launching a New Service" as part of ProfitCents' webinar series. To learn how-to innovate, be sure to register for this free event.

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