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From the desk of Katie Tolin
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Your firm has come up with a growth goal. Now what? You need to know where your growth will come from and that starts with a plan. Only then can you develop marketing strategies and tactics that will drive the revenue you desire.
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You can spur growth by narrowing your focus. In this Main Street Practitioner article, Katie shares how to identify a niche, develop marketing strategy and measure success. If you are more strategic about the types of clients you work with, you can build a stronger firm.
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"The billable hour is unsustainable." Those simple, yet true, words sent out in a tweet led to an email discussion and eventual podcast interview by Steve Major of Pricing Power. Listen in to hear Katie talk about innovation, differentiation, packaging, pricing and of course...data.
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If you missed Katie's webinar on 10 Strategies to Grow Your Firm that she presented as part of the IndustryNewsletters Summer School series, be sure to check out the recording.
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