Waypoints: Five Ways to Improve Your Pricing and Profits
From the desk of Katie Tolin
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Will You Hit Your Growth Goal?

Your firm has come up with a growth goal. Now what? You need to know where your growth will come from and that starts with a plan. Only then can you develop marketing strategies and tactics that will drive the revenue you desire.

You Can't Be Everything to Everyone

You can spur growth by narrowing your focus. In this Main Street Practitioner article, Katie shares how to identify a niche, develop marketing strategy and measure success. If you are more strategic about the types of clients you work with, you can build a stronger firm.

Podcast: Katie Tolin is Interviewed on CPA Firm Growth

"The billable hour is unsustainable." Those simple, yet true, words sent out in a tweet led to an email discussion and eventual podcast interview by Steve Major of Pricing Power. Listen in to hear Katie talk about innovation, differentiation, packaging, pricing and of course...data.

Webinar Recording: Strategies to Grow Your Firm

If you missed Katie's webinar on 10 Strategies to Grow Your Firm that she presented as part of the IndustryNewsletters Summer School series, be sure to check out the recording.

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