Waypoints: Five Ways to Improve Your Pricing and Profits
From the desk of Katie Tolin
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Introducing a New Service to the Market

Do you have a new idea for a service needed by your clients and prospects? Before you sell your first one, be sure you have something that people want that you can sell at a profit. Use early adopters to make sure you get things right from the start.  

Why You Need to Manage Your Personal Brand

You have a personal brand whether you’ve given any thought to it or not. Have you taken the time to define it? If you put some thought behind your brand – own it – profits will follow.

Katie Tolin Inducted Into the Accounting Marketing Hall of Fame

Being inducted into the Hall of Fame is the highest honor in the field of accounting marketing. At the Association for Accounting Marketing summit early this month, Katie Tolin became only the 22nd person to receive induction.  

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