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From the desk of Katie Tolin
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If there is no rhyme or reason to what you share, when you share it and where you share it, you’re in need of a content strategy. If you pre-plan your content and know who you are writing to, you can engage clients and prospects more effectively.
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As competition increases, more CPA firms are focusing on firm growth as a way to remain competitive and add revenue to the top line. Deciding to make a change is the first step in a lengthy and challenging process that will change your firm for the better. In order for you to be successful, you need to find champions and create buy-in from your partners before starting down this path.
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Marketing is all about motivating. You motivate clients to use your services. You motivate prospects to buy. You even motivate internally to get partners to sell. Whether you realize it or not, you’re in the motivation business.
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