Waypoints: Five Ways to Improve Your Pricing and Profits
From the desk of Katie Tolin
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Be Consultative to Grow Revenue & Relationships

Being consultative is not about selling, yet, it it’s a role that can easily add more revenue to your firm. By understanding how to conduct consultative meetings, you will be able to create a win-win relationship – you secure and grow revenue streams and the client achieves business goals. The key is focusing on what’s best for the client.

Three Elements Imperative to Service Innovation

There are many ways to innovate. Whether you are looking at a new invention or simply reinventing what you do now, be sure you focus on the following: differentiation, positioning and packaging. After all, innovation is a growth strategy.

Marketers Should Focus on the Big Picture

The ability of a marketer to think strategically can add tremendous value to a firm. This requires they be willing to learn new things. But firm leadership also needs to  empower them to focus on overall firm goals while providing them with a copy of the strategic plan or insight into strategic direction. Here's how a marketer can begin to think more strategically.  

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