A revolution is occurring in marketing today. Marketing strategies of the past are not as effective as they once were. And there are new tactics today that didn’t exist just a few years ago. This requires firms take a deep look at what they are doing and open their eyes to new things. Here’s a look at 10 strategies that will increase in importance in 2016.
Marketing today is being driven by data, and its effectiveness is being proven by data. However, there are many different ways calculations can be made – and there are more loopholes to navigate than can be found in the tax code. Consistency is the key when establishing data-driven strategies and calculating ROI.
Implementing a niche strategy is one way firms can differentiate themselves from their competition. How? They are able to tout an area of expertise the competition doesn’t have.They are able to bring something extra to the businesses they serve. They can translate sound experience into better advice. As a result, those firms can ask for and receive higher fees.