Jennifer, Here Are Your Articles for Wednesday, November 16, 2016
Is this email not displaying correctly?
View it in your browser .
Share Save

Is This Your Situation? I Need Help Driving Traffic to a New Niche Practice Area


You know that capturing new markets is an excellent way to grow. Perhaps you have a talented team, but now you need the clients to create a thriving niche. Breaking into new industries is a difficult process, but you have to start somewhere. The most direct approach is to create meaningful meetings with your prospects one at a time and let the momentum begin.

Steps to creating new opportunities and sales within new industries.

Whatever niche client base you’re trying to build, whether it be not-for-profits, manufacturing and distribution, oil and gas, hospitality, professional services, etc., the plan of attack remains the same. Build your brand by showcasing your talents and expertise within that specific industry and meet with decision makers to explore the opportunities of working together. Nothing speaks louder to CFOs and controllers than you understanding their industry.

Accounting firms may choose to leverage the talents of an outsourced lead generation firm to get their sales leads on autopilot. Firms should seek out a professional lead gen team that can find the right contacts, build an email database for the firm, call and emails prospects, and set up introductions with decision makers.

Accounting firms may also choose to strategically partner with a digital marketing firm so that an outsourced lead generation team will have the tools they need to reach decision makers on a regular basis through an email newsletter platform.

After all, being an accountant is what you do. Specializing in tax, audit and other business and financial issues is your specialty. Attracting new clients and leveraging digital marketing solutions may be a digital marketing firm's specialty. Outsourcing may be the best option for a busy CPA firm.

If you're interested in outsourced digital marketing services, visit

Share Save

Your Comments

Out Of The Box Technology
out of the box technology
7150 SW Hampton Suite 200
Tigard, OR 97223
Friend Me on Facebook
Follow Me on Twitter
Connect with me on LinkedIn
Saved Articles
Comments and Feedback
Refer A Friend
Your Privacy
Our firm provides the information in this e-newsletter for general guidance only, and does not constitute the provision of legal advice, tax advice, accounting services, investment advice, or professional consulting of any kind. The information provided herein should not be used as a substitute for consultation with professional tax, accounting, legal, or other competent advisers. Before making any decision or taking any action, you should consult a professional adviser who has been provided with all pertinent facts relevant to your particular situation. Tax articles in this e-newsletter are not intended to be used, and cannot be used by any taxpayer, for the purpose of avoiding accuracy-related penalties that may be imposed on the taxpayer. The information is provided "as is," with no assurance or guarantee of completeness, accuracy, or timeliness of the information, and without warranty of any kind, express or implied, including but not limited to warranties of performance, merchantability, and fitness for a particular purpose.
Powered by
Copyright © IndustryNewsletters All rights reserved.

This email was sent to:

Mailing address: 7150 SW Hampton, Suite 200, Tigard, OR 97223