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Tips to Help You Get More Referral Business in the New Year

 

The real key to success with clients and prospects in the new year is staying "top of mind." Your goal is to be the first person a client thinks about when making a referral. It sounds simple, but when you are working with current clients and managing your everyday business activities, it's far more challenging to keep in touch (and stay in touch) with your ever-growing database.

Here are a few tips to consider when you are working to keep your company top of mind:


1. Give the Gift They Actually Want


When you're competing in a sea of emails, it's important to avoid being quickly deleted or ignored. Email smart. Include content that interests your target markets, and make sure your subject line is powerful. For newsletters, consider simply copying the title of your lead article into your subject line field. Some newsletter platforms, like ours, have an automated feature to help you easily set the first article title as your subject line by default. Clients are far more likely to open information that is targeted and relevant to them versus a generic mass email. This extra step will not only prove that you add value but will highlight that you are paying attention to both their needs and interests.


2. Keep Testimonials, Online Reviews and Case Studies in the Forefront


If you haven't started sharing client testimonials, reviews and case studies in your email marketing, on your blog, and on social media, maybe it's time to start. Begin interviewing clients who have had positive before and after experiences with your company. Turn these real life situations into stories that can be shared as content. Testimonials are a powerful reminder that your business is the go-to company for new prospects or referral opportunities.


3. Maximize Social Media


Use content from your email newsletters, blog posts and other online resources to share social media updates on a regular basis. Consistent posting will help you engage your social followers, and it is one of the best ways to keep your company fresh in the news feeds of your followers. Various social media management tools offer free or affordable options to help you schedule out posts days in advance to help you easily manage multiple social channels.


4. Take a Multi-channel Approach


When it comes to staying top of mind, content is king. Remember that your email newsletters, blog posts, social media reviews, client case studies and testimonials all offer content that can be shared via email and on social media. Maximize your content resources by posting them to all your relevant online avenues and you'll always be the first thought when referral opportunities pop up.

 
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HealthActions Marketing Newsletter
Katie Friedman
Regional Sales Director
HealthActions™
(240) 426-3588
kfriedman@homeactions.net
411 Walnut Street, #9124
Green Cove Springs, FL 32043
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HealthActions™ provides the information in this email newsletter for general guidance only. The information contained herein does not constitute the provision of professional medical advice or professional consulting. The information should not be used as a substitute for consultation with a licensed physician or other competent health care provider. Before starting any exercise routine or dietary change, you should consult a medical professional who has been provided with all pertinent facts relevant to your particular situation. The articles in this email newsletter are not intended to be used for the purpose of circumventing any laws, rules or regulations. The information is provided "as is," with no assurance or guarantee of completeness, accuracy, or timeliness of the information, and without warranty of any kind, express or implied, including but not limited to warranties of performance, merchantability, and fitness for a particular purpose.
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